Ma ville, c'est électrique!

Last Friday, May 30, the Jour de la Terre Québec, Montreal’s Centre Eaton and Ivanhoé Cambridge have officially launched the Ma VILLE, c’est électrique! campaign to kick-off their joint initiative in highlighting Quebec’s electrification sector, such as the electric vehicle charging network RéseauVer.

To celebrate the Ma VILLE, c’est électrique! campaign launch, internationally-renowned contemporary artist Chris Salter unveiled his latest piece titled Réflexion which consists of an installation that merges the concept of electrification and contemporary art. Visitors are welcome to admire the interactive and artistic piece of art at Montreal’s Centre Eaton throughout the summer season.

A large tactile screen accompanies Réflexion, it shelters an interactive map which reunites all of the major players of electrification in the province. The goal is to inform the population of Quebec’s expertise in the field.

Exhibits on electrification are taking place in other Ivanhoe Cambridge properties including Le 1000 De La Gauchetière. Until June 29, 2014, make sure to visit the Ma VILLE, c’est électrique! kiosk located in the food court and join the contest for a chance to win one of 3 electric SMART bikes valued at $3,200 each! Contest rules – in French only